Types of businesses that can be run through the Internet
and the World Wide Web
The three types of businesses that I am going to focus on are Retail and Auction, Recruitment - Recruitment services and Leisure - Gambling.
Retail and Auction
There are plenty of websites that come under this category such as Amazon, E-bay, Bidtopia, Bidville, eCRATER etc. The one I am going to focus on is Amazon.
I believe that Amazon is the best online retail and auction site currently in today's world.
Have a look at how Amazon have been successful by clicking on the link below
Retail and Auction
There are plenty of websites that come under this category such as Amazon, E-bay, Bidtopia, Bidville, eCRATER etc. The one I am going to focus on is Amazon.
I believe that Amazon is the best online retail and auction site currently in today's world.
Have a look at how Amazon have been successful by clicking on the link below
The pressures that Amazon face are explained below
Competence: The e-commerce field has evolved rapidly and it is highly competitive, companies such as EBay is a constant danger to the company.
Competence: The e-commerce field has evolved rapidly and it is highly competitive, companies such as EBay is a constant danger to the company.
Inventory: In order to meet delivering times, amazon.com has to maintain an important inventory; this could be risky due to the fact that demand of products is constantly changing.
Performance: The company has to demonstrate and justify the high value that others have given to into the financial market.
Lack of confidence: From individuals to buy online, countries where use of internet is not as common as in developed countries, consumers may present a lack of confidence to process their bank details online, for example, in most of South American countries, EBay present serious problems with customer payments due to the fact that in various countries, there is no regulation for online payments (Individuals do not trust sells online).
Recruitment – Recruitment services
There are plenty of websites that come under this category such as totaljobs, jobsite, monster, jobserve, reed, jobsguardian etc.
If you want to look at the ten best recruitment sites that I think are the best then click on the link below
http://www.topsite.com/best/recruitmentI am focusing on monster.co.uk which has pioneered the nation people get more out of work by showing them that a better job was out there.
The main focus of monster is too base it online so that everyone has easy access to the website. For monster this is the best way to get people to use their company by having a website online. Their organisation's lifeblood is their customers. Without them, there is no monster.co.uk. They measure their satisfaction and loyality and treat their customers as though their lives depended on them.
A link to Monster.co.uk - http://www.monster.co.uk/
Monster innovate relentessly - As a technology- enabled enterprise, they must drive innovation in order to grow and to prevent others from copying our success. To that end, they will question the status quo, they will think big and will innovate through the lens of our customers and consumers. And they will be relentless in execution to make innovative thinking a reality.
The pressures that face monster are listed below
They realise that to grow by offering innovative services to the largest possible number and variety of consumers across the world, they must be representative of the greatest possible range of needs, cultures, desires and values.
The amount of competitors that could be a threat to monster are, in my opinion, increasing day by day, only because I believe that more and more companies want to rectruit extra staff for example, so recruitment, for me, is one of the biggest markets online in the world. Hence the huge competition of other recruitment companies.
Leisure - Gambling
There are many websites dedicated to betting such as Ladbrokes, Coral, Bet365, Betfred, William Hill, Betfair, Paddypower, Skybet etc. I am going to focus on the development of the website Ladbrokes and how it has used advertising to widen its customer base and to increase customer satisfaction.
I personally believe that betting in shops/online is increasing in today's world as more and more betting websites are being created and coming up with new ideas to get people to use their site. For example, Ladbrokes use an advert on the TV which involves the sky sports presenter Chris Kamara (Kammy) and a crazy Italian football commentator called Tiziano Crudeli when this happens, click on the link to find out if you haven't seen it already!
http://www.youtube.com/watch?v=HmdigLFduDk
Ladbrokes is the most recognised betting brand in the UK. They have begun the process of evolving the brand to make it more exciting, placing customer experience and insight right the heart of their offer.
Betting and gaming online or increasingly on mobile continues
to grow. Ladbrokes are making good progress in acquiring and developing improved
technology, expanding their range of Digital products and delivering a more
compelling and competitive offer to their potential customers.
Ladbrokes net revenue is strong and is continually growing. 33% digital sportsbook using mobile increased from 12%.
The gambling act in 2005, saw betting shop opening hours extended to between 7am and 10pm accompanied by the removal of restrictions on radio and television advertising. But within weeks, Ladbrokes launched a £5 million national TV advertising campaign: a 'first' for the company and for the bookmaking fraternity.
I think that Ladbrokes have developed themselves on the internet extremely well with the amount of competition they have received from other online betting shops. They have been under some pressure from other competitors such William Hill, Bet365 etc and to counteract this pressure they have made the following changes.
Further growth in machines from; Yield managment, tailoring games and product to the local demand. OddsOn to be extended onto machines in H2 to personalise the experience. New and exclusive content from multiple suppliers. Robust cost control and a renewed focus on local market competitiveness. Innovating customer experience at a lower cost per shop.
Also Ladbrokes have aimed for the following changes to try and stop the pressure from other competitors.
New improved Sportsbook launch scheduled for Q2. Further improvements in Sportsbook and wider gaming business in place for 2012. Growing Mobile further in 2012. Additional games in 2012 on mobile and tablet. More apps including bingo and Euro 2012. Agreements with Realistic and Probability to expand range of mobile gaming products. Agreement with SkyIQ to improve customer relationship management. New mobile platform on track for Q2 to optimise customer experience.
Ladbrokes retail estate, including the UK, Ireland, Belgium and Spain, encompasses 2,700 outlets, while Labrokes.com, with 800,000 active clients, offers betting on 13 tailored sites in nine different languages; supporting 17 currencies.
Further growth in machines from; Yield managment, tailoring games and product to the local demand. OddsOn to be extended onto machines in H2 to personalise the experience. New and exclusive content from multiple suppliers. Robust cost control and a renewed focus on local market competitiveness. Innovating customer experience at a lower cost per shop.
Also Ladbrokes have aimed for the following changes to try and stop the pressure from other competitors.
New improved Sportsbook launch scheduled for Q2. Further improvements in Sportsbook and wider gaming business in place for 2012. Growing Mobile further in 2012. Additional games in 2012 on mobile and tablet. More apps including bingo and Euro 2012. Agreements with Realistic and Probability to expand range of mobile gaming products. Agreement with SkyIQ to improve customer relationship management. New mobile platform on track for Q2 to optimise customer experience.
Ladbrokes retail estate, including the UK, Ireland, Belgium and Spain, encompasses 2,700 outlets, while Labrokes.com, with 800,000 active clients, offers betting on 13 tailored sites in nine different languages; supporting 17 currencies.